EA staunchly defends this game mode as if their life depends on it any time the mode comes under fire from government officials or gambling boards, the company will retort with the most dismissive responses they can think of, repeating their mantra of providing players "fairness, fun, choice and value", all of which have been refuted countless times.However, Madden NFL lets you carry over any rookie cards at a lower OVR, if you did any Rookie Premiere sets in the preceeding season.One team built off each season is not carried over to the following installment, making users continue to spend a lot of their money each year to get better chances at higher rated players.Even then, the odds revealed show that the most lucrative players have extremely low odds of obtaining them (less than 1%, and yes, that was the actual odds provided by EA). On a related note, the games almost never disclose the odds of obtaining certain players, with the exception for FIFA 19.Since obtaining players can only be done by opening card packs with Ultimate Team Coins or Points, most players consistently spend real money on the points premium currency on these packs, likely to prevent wasting coins if the cards they pull sell for lower than the pack cost.
The mode was primed for microtransaction and loot box abuse.Because their main focus is on making profit, there's no chance that they will slow down on milking this mode. Many other modes of EA Sports' games have less effort going as Ultimate Team is where most of EA's money is being made.
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